2012 NCSCYoung America’s Foundation has an immediate opening for a
program officer with an emphasis in public relations.  We are
seeking a versatile team member who can develop key relationships
with local and national media outlets to maximize news coverage for
Young America’s Foundation.  

The ideal program officer will help develop effective marketing
strategies and promote Foundation programs that occur across the
country including programs at the Reagan Ranch and the National
Journalism Center under the direction of Young America’s
Foundation’s leadership through the use of traditional and new
media.

The program officer will work with the leadership to prioritize
various media opportunities. The candidate will also review and
proactively respond to campus controversies involving Foundation
students, activities, and events. The program officer will also
highlight the Foundation’s involvement in promoting conservative
ideas to young people and showcase our leadership in this
field. 

Young America’s Foundation is the principal outreach
organization of the Conservative Movement, introducing thousands of
young people to conservative ideas through national conferences,
campus lectures and activism programs, internships, and seminars at
the Reagan Ranch and Reagan Ranch Center.  Recent college
graduates and alumni of our programs are encouraged to apply for
this position. 
             

Responsibilities include:  

 

  • Implementing Foundation-wide press strategy to ensure maximum
    positive Foundation exposure.
  • Writing news releases, talking points, and executing the
    Foundation’s press related efforts.
  • Growing and maintaining the Foundation’s press list by building
    relationships with media contacts in television, new media, print,
    and radio.
  • Managing media inquiries by responding or recommending the
    appropriate team member for the interview.
  • Researching and preparing surveys and reports for release to the
    media, writing media messages and op-eds, and coordinating media
    events.
  • Building the Foundation’s presence in new media including on
    Twitter, Facebook and our blog, The New Guard, at yaf.org.
  • Training and advising students on how to promote their
    Foundation-related events on their campuses and generate media
    interest in their club’s activities.
  • Accurately documenting bias against conservative students and
    informing the media when appropriate, especially when related to
    Foundation events.
  • Staying informed of current PR trends in the Conservative
    Movement and the greater business community. 
  • Working at/on and helping organize Foundation programs, ensuring
    visual representation of events is high quality for television, and
    photography. Ensuring press is present and handled
    appropriately.
  • Interacting with students, friends, and supporters of the
    Foundation at all Foundation-related programs and events

 

The candidate will have a strong interest in promoting
conservative ideas to young people. The ideal person will have had
previous involvement in Young America’s Foundation programs and/or
marketing experience with promoting an organization and events to
the media. Other qualifications: team-player, ability to manage
multiple projects, able to take direction but also work
independently.  Applicant must have excellent oral, written,
and organizational skills. Outstanding copyediting skills are a
plus. A car is required. Send cover letter, resume, references,
prior salary history, to Patrick Coyle at pcoyle@yaf.org, fax
703-318-9122, or mail to: Young America’s Foundation, 110 Elden
Street, Herndon, Virginia 20170.

 Requirements
include:
 

  • Bachelor’s Degree, preferably in a field related to
    communications and marketing
  • Strong knowledge of Microsoft Office and/or similar
    programs  
  • Grasp of promotional and marketing strategies and concepts;
    eagerness to learn more if needed
  • Knowledge of and use of blog technology
  • Well versed with computers; knowledge of both Mac and PC
    environments a plus
  • Experience with video and/or audio production a plus

 

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